Beyond the Barre

- 244 Westwood Ave., Westwood, NJ 07675

Introduction / Overview

For dancers and gymnasts across New Jersey, finding the right gear is about more than just a purchase—it's about finding the perfect fit, quality, and a store that understands their unique needs. Beyond the Barre, a small, women-owned business nestled in Westwood, stands out as a true gem in the local community. It is a destination that feels less like a store and more like a trusted partner in a dancer's journey. Owner Danielle Hernandez, with her nearly three decades of dance experience, has created a space that is defined by its deep expertise, personalized service, and a curated selection of dance essentials and unique handmade items. The store's philosophy is simple yet powerful: to celebrate and support every dancer, whether they are taking their very first class or preparing for a professional performance.

Beyond the Barre is a haven for those in the dance community who seek an elevated shopping experience. It's a place where every detail is considered, from the high-quality, edgy, yet timeless apparel to the precise and patient fitting process. Danielle and her staff are not just sales associates; they are knowledgeable guides who offer a level of care and attention that is rare to find. For New Jersey locals, this means having a reliable, expert-led resource for everything from leotards and tights to the most critical piece of equipment: pointe shoes. The store’s commitment to excellent customer service and its dedication to the community are what make it a must-visit spot for anyone passionate about dance and gymnastics.

Location and Accessibility

Beyond the Barre is conveniently located at 244 Westwood Ave., Westwood, NJ 07675, USA. Situated in the heart of Westwood, this address places the store in an easily accessible area for residents throughout Bergen County and surrounding regions. The location is well-connected by major roadways, making it a simple drive for customers coming from various parts of North Jersey. For those who prefer the convenience of driving, the store is known to have a wheelchair-accessible car park, a valuable feature that ensures easy and inclusive access for all visitors. The store's prominent position on Westwood Avenue means it is often a quick and easy stop for a "quick visit" for last-minute needs or planned purchases.

The accessibility of Beyond the Barre is a key advantage for local patrons. In addition to the easy access for those with mobility needs, the location is a short distance from major transit hubs, providing options for those using public transportation. The welcoming entrance is wheelchair-accessible, reinforcing the store's commitment to serving the entire community. This focus on making the store a comfortable and convenient destination for everyone, from parents with small children to professional dancers, is a testament to its customer-first approach. Being so centrally located in Westwood, it is a practical and reliable resource for the New Jersey dance community, eliminating the need to travel far for specialized products and services.

Services Offered

• In-store pick-up
• On-site services
• Pointe shoe fittings
• Sale of high-quality dancewear (leotards, tights, shoes, and accessories)
• Sale of handmade, custom dance items
• Products for ice skaters, gymnasts, pilates, and yoga

Features / Highlights

• Identifies as a women-owned small business, contributing to the local New Jersey economy.
• Owner Danielle Hernandez is a former professional dancer with nearly 30 years of experience, providing unparalleled expertise.
• Renowned for its expert and patient pointe shoe fittings, a critical service for serious dancers.
• Offers a beautifully organized store with a wide selection of high-quality, edgy yet timeless dancewear.
• Provides a personal touch, with staff who remember customers by name and follow up on purchases.
• Sells a variety of unique, handmade, and custom dance items.
• Offers discounts for active military members, showing support for the community.
• The store is wheelchair-accessible, with a dedicated car park and entrance.
• Accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments, for customer convenience.

Contact Information

For New Jersey residents looking to visit Beyond the Barre, the store is located at 244 Westwood Ave., Westwood, NJ 07675, USA. To get more information about their products, schedule a pointe shoe fitting, or inquire about their services, you can contact the store by phone at (201) 497-8405. This direct line of communication is a great way to experience the personal and professional customer service that the store is famous for. Whether you need to check on a specific item's availability or simply have a question, a quick call to the knowledgeable staff will ensure you have all the information you need before your visit. This accessibility and commitment to communication are part of what makes Beyond the Barre a trusted local resource.

What is worth choosing

For anyone in the New Jersey dance community, choosing Beyond the Barre is not just about a transaction—it’s about becoming part of a supportive and knowledgeable family. The most significant reason to choose this store is the unparalleled expertise and personalized service provided by owner Danielle and her staff. Unlike large, impersonal chain stores, Beyond the Barre offers a deeply personal and professional experience, especially when it comes to the critical process of fitting pointe shoes. The reviews highlight this perfectly, with customers praising Danielle’s patience, knowledge, and genuine care. This level of attention ensures that every dancer, from a beginner to a professional, leaves with the perfect fit, which is crucial for both performance and injury prevention.

Additionally, the store’s curated selection of high-quality, unique, and even handmade dancewear sets it apart. While it carries all the essential name brands, it also offers a variety of items that are both stylish and functional, catering to a dancer's specific needs. The fact that the store is a women-owned small business is another compelling reason to choose it, as it allows customers to support a local entrepreneur who is passionate about her craft and community. The combination of an expertly curated product line, deeply personal customer service, and a welcoming environment makes Beyond the Barre more than just a store; it’s a place where dancers are celebrated and supported. For New Jersey dancers and their families, it is undoubtedly the premier destination for all their dance and gymnastics needs.

Beyond the Barre

244 Westwood Ave., Westwood, NJ 07675, USA