Positively Africana, LLC

- 150 Main St Level 2, Northampton, MA 01060

Positively Africana, LLC is a unique and inspiring establishment in Northampton, Massachusetts, that beautifully blends retail and wellness into one cohesive experience. This Black-owned and women-owned business offers a curated collection of beautiful, high-quality, and unique gifts, including handmade African art, accessories, and home decor. Each item tells a story, often crafted by artists in Africa, and is designed to bring a touch of global artistry to your home. But Positively Africana is much more than a gift shop; it's a vibrant center for community, cultural exchange, and personal well-being. The business also doubles as a fitness studio, offering a variety of engaging group exercise classes, including popular Zumba and authentic African dance sessions. This dual focus creates a dynamic space where you can find the perfect one-of-a-kind gift while also engaging in a workout that is both fun and culturally enriching.

The core of Positively Africana, LLC's mission is to unite and empower people through African culture, dance, and fitness. The retail side of the business provides a platform for handcrafted African products, ensuring that customers can shop local and support artisans from a different continent. The dedication to quality is evident, as one customer noted that each piece they own is "really unique and very high quality" and receives many compliments. This commitment to unique, high-quality items is a key reason why many customers, like Aimée, find the experience so positive and are eager to return. The wellness side, known as Ujamaa Fitness, offers a variety of fitness programs that cater to diverse needs, from cardio-focused classes to strength training, all infused with a positive, cultural vibe. The combination of a thoughtful retail selection and a vibrant fitness community makes Positively Africana, LLC a truly special and memorable destination in Northampton.

Located at 150 Main St Level 2, Northampton, MA 01060, USA, Positively Africana, LLC is situated in the heart of downtown Northampton, a bustling and culturally rich area. The studio is easily accessible, and its second-level location provides a quiet and focused space for both shopping and fitness classes. For visitors, the presence of a wheelchair-accessible car park and wheelchair-accessible seating ensures that the space is welcoming and accommodating to all members of the community. This attention to accessibility demonstrates the business's commitment to inclusivity. While the retail side offers convenient options like kerbside pickup, in-store pickup, and online shopping, the in-person experience is where the true magic happens. The location's central placement in Northampton makes it a convenient stop for anyone exploring the city's many local shops and attractions.

The amenities at Positively Africana, LLC, such as gender-neutral toilets, further highlight its progressive and welcoming atmosphere. The business is a space where everyone is invited to feel comfortable and included. For those interested in the fitness programs, it is worth noting that appointments are required for certain sessions, ensuring a personalized and well-organized experience. The ability to pay with credit and debit cards adds to the convenience. The central location is a significant advantage, drawing in customers from not only Northampton but also surrounding towns in Western Massachusetts who are looking for unique gifts and effective, enjoyable workout classes. The easy accessibility and thoughtful amenities contribute to a seamless and pleasant experience for every visitor.

Services Offered

• A diverse collection of handmade, unique, and artisan gifts, including African accessories, home decor, and jewelry.
• Personalized gifts and handcrafted African products available both in-store and through their online gift shop.
• A variety of on-site and online fitness programs, including Group Exercise Classes, Zumba, and authentic African Dance Classes.
• Personal training and corporate wellness programs to cater to individual and group fitness needs.
• Online fitness classes and recorded sessions for those who prefer to work out from the comfort of their home.
• Retail services including kerbside pickup, in-store pickup, and delivery for convenient shopping.
• Vendor events and a retail store experience that supports local and international artists.
• Specialized programs like the BIPOC Access Program and kids' programs to serve diverse community needs.

Features / Highlights

• Identifies as a Black-owned and women-owned business, supporting diversity and local entrepreneurship.
• A unique dual-purpose business model combining a retail gift shop with a physical fitness studio.
• Offers a diverse range of high-quality, unique, and handmade African products that receive frequent compliments.
• Provides a variety of engaging and culturally rich fitness classes, including African dance and Zumba.
• Commitment to accessibility with a wheelchair-accessible car park and seating, and gender-neutral toilets.
• Offers a variety of convenient shopping options, including online shopping and in-store services.
• The business has a warm and attentive staff, as described by a customer who received excellent service on a special order.

Contact Information

Address: 150 Main St Level 2, Northampton, MA 01060, USA

Phone: (413) 297-8010

What is worth choosing

Choosing Positively Africana, LLC is choosing to support a truly unique and purpose-driven local business. The most compelling reason to visit this establishment is its incredible fusion of a high-quality gift shop and a vibrant wellness studio. This dual identity means you can find a beautiful, one-of-a-kind gift while also investing in your physical and mental health. The feedback from customers, who praise the products for being "really unique and very high quality," speaks to the care and curation that goes into the retail side of the business. Additionally, the staff, described as "attentive" and "lovely," ensures a positive and personal shopping experience.

For those in the Northampton area, Positively Africana, LLC offers an opportunity to engage in cultural exchange through its dance and fitness classes, which provide a fun and effective way to exercise. The presence of a variety of class options, from in-person to online and recorded sessions, caters to diverse schedules and preferences. The business's identity as a Black-owned and women-owned enterprise adds another layer of value, as supporting it contributes to the economic vitality and diversity of the local community. The commitment to accessibility and inclusivity, from wheelchair access to gender-neutral amenities, further solidifies its status as a welcoming space for all. By choosing Positively Africana, LLC, you are not just making a purchase or taking a class; you are becoming part of a community that celebrates culture, wellness, and unity.

Positively Africana, LLC

150 Main St Level 2, Northampton, MA 01060, USA